Premium insight into this stylish and trending kids fashion brand
Stylish, playful, and perfectly on-trend – Lola and The Boys bring joy to every little wardrobe.
Lola + The Boys is an American children's clothing brand founded in Chicago in 2016, which also offers women's wear. The boutique was launched by former model and entrepreneur Irina Ovrutsky after the birth of her daughter, Lola, and her two sons. According to the company, this children's clothing brand transforms "kids' fashion into something incredibly fun, comfortable, and totally wearable": think bold prints, rainbows, sequins, and unicorns. At its core, it's a children's clothing brand that combines comfort with a youthful, glamorous style (often described as "carefree and stylish" playwear). This positions the brand in the luxury segment of children's fashion, offering high-quality clothing. Designed for special occasions or unique everyday looks.
Lola & The Boys started as a passion project in Chicago. Founder Irina Ovrutsky was inspired by designing for her own children (her daughter, Lola, and two boys) and wanted to create something more colorful and fun for kids than what was available on the market. The brand's own site notes that it was "born in Chicago in 2016," to create children's clothes that are "outrageously fun, comfy and totally doable." The company operates its colorful flagship store (called Unicorn World) in Chicago and sells online through its website and select retailers. Essentially, it evolved from a mother's wish for unique children's clothes into a full-fledged boutique label in just a few years, blending playful design with practical wear.
Lola & The Boys is the brainchild of Irina Ovrutsky, a former fashion model turned designer. Irina founded the brand after having her children, as she struggled to find kids' clothes that were both stylish and comfortable. After her daughter, Lola, was born, Irina began designing pieces she wished were available for little ones, eventually turning it into a business. Retail sources confirm "fashion model turned entrepreneur Irina Ovrutsky founded the trendy This Playful Kidswear Brand after the birth of her daughter, Lola, and two sons. Her personal vision ("kids having fun in their clothes and expressing their personalities) drives the brand's identity. In short, the company is a mom-owned brand, built around Irina's own experience and creativity.
The mission of Lola and the Boys is to create children's clothing that is joyful and expressive. It emphasizes that it's "okay to be a little extra," encouraging kids to stand out and be themselves. Many of its pieces (bows, sparkles, tulle) reflect that philosophy. According to brand messaging, each design is created "with kids' input" to ensure comfort and fun. Parents and the brand alike highlight that the goal is bright, playful fashion that still holds up during playtime – a combination of whimsy and quality. The brand aims to be kid-approved yet parent-friendly, focusing on durability and comfort so parents can feel the clothes are worth the investment.
This brand is known for bold, playful designs. The aesthetic is very "cool-kid" with an emphasis on bright colors, sparkles, and fun graphics. For example, their lines include sequin rainbow tracksuits, holographic ruffle sets, and glittery animal prints. A retailer notes that the brand's outfits are "cool enough to go from the playground to special occasions", offering "tulle dresses and skirts, sequin jackets, and shimmery sneakers". In practice, that means party dresses with sequins, unicorn motifs, and matching jogger sets that look like something out of a music video. This unique mix of everyday comfort with high-impact style is the brand's signature look. Customers often say Lola's kids love wearing their clothes because they feel fun and special (almost like dress-up that's wearable daily).
Popular items are those with sparkle or character prints. For girls, sequin dresses and tutu skirts (often in gradient pinks or metallics) are big hits. Kids' tracksuits with rainbows or faux-fur trim are also best-sellers. On the boys' side, jogger sets with playful patches (like fries or hearts), and hoodies with glitter details sell well. Snack or dessert-themed tees (e.g., "You are amazing" sequin joggers) are also crowd-pleasers. Generally, items with unicorns, bows, or glitter sell out quickly in online shops. The brand regularly features sections like "Irina's Favorites" or "Kids' Favorites" on its social media channels and in its style guides, highlighting these special pieces.
Lola + The Boys emphasizes quality in construction and fabrics. Retailers note that the clothing is made from durable, soft materials specifically designed for active kids. According to one retailer's Q&A, the brand is "designed with high-quality materials that stand up to both playground adventures and sparkly, imaginative play". Parents generally report that most items feel soft (e.g., cozy fleece or smooth poly-blends) and withstand normal wear and tear. Sequin garments are fully lined and machine washable, ensuring the embellishments last if cared for properly. In short, the intent is practicality: clothes are meant to withstand running around, even while looking flashy. This blend of play-ready durability with vibrant design is a major draw. That said, some customers note that delicate pieces (like fine tulle layers) should still be handled gently, but overall, the consensus is that the brand takes care to balance durability and comfort.
Lola + The Boys is a mid-high price range (often compared to boutique kids' or entry-level designer kidswear). To give a sense of scale, many sets (matching tops and joggers) retail for around $60–$80. For example, a sequined jogger set is about $68, and a special party dress can be $78–$82Everyday tees or simple sweatshirts are cheaper (around $30–$40; e.g., a graphic T-shirt for $34Tops like embellished tanks can even start in the mid $20s (there's a crystal tank shirt listed at $26). On the higher end, jackets and unique statement pieces hit around $90–$100. For instance, a woman's sequin bomber jacket (sold under the same brand) is $98
These prices are relatively steep compared to mass-market kids' wear. However, they're on par with "stylish boutique" or "luxury kids clothing" labels. The brand justifies its existence with its fun design and quality. Parents shopping here are often willing to pay more for a special dress or matching outfit that your child would love. The company also runs seasonal sales and promotions (and offers free shipping on larger orders), which can make purchases more affordable.
Generally, yes – most sources say the clothing runs true to size. The brand and retailers publish standard US size charts (size 2 through 14). As Maisonette notes, Lola + The Boys "comes in standard US sizes and fits true to size; a size 4-5Y would fit an average 4-year-old up to a petite 5-year-old. In practice, parents report that an item usually fits as expected for a child's age and height. For example, a 6-year-old wearing "6" typically finds it comfortable rather than huge or too snug. Of course, for a very tall or large-built child, you might size up. Because many garments (like sparkly dresses or leggings) are meant to have stretch, there is little flexibility.
To help: always consult the official size chart on the website. (Lola's site includes measurement guides by height/weight.) If your child is between sizes or prefers a roomier fit for a growing child, consider sizing up, especially for fitted items. Nordstrom's policy of free returns makes it easy to exchange if needed. Overall, sizing isn't a major headache – it's widely agreed that children will "grow into" their This trendy children’s fashion company pieces as usual.
Many shoppers also purchase through trusted retailers like Nordstrom Kidswear Store, where customer reviews and product sizing feedback are available.
Lola + The Boys ships from its Chicago warehouse (sometimes called "fast shipping from Chicago" on-site). Domestic orders generally ship from the warehouse within 2–3 business days, with faster shipping available during peak sale periods (up to 4–5 business days). The brand mainly uses UPS (with FedEx/USPS occasionally) for US delivery. For orders over $150, standard shipping is free(otherwise flat shipping rates apply). International orders are shipped via DHL Express or UPS Worldwide. These typically take longer and may incur duties.
Lola + The Boys ships internationally, but options vary depending on your location. International packages are shipped via DHL or UPS Worldwide and can take a week or more to transit. Buyers should note that potential customs fees and longer delivery times may apply. Not all countries may be supported on the main site, so it's often easier for international customers to order from major retailers (see below) or use a parcel forwarding service. In summary, it's possible to ship overseas, but be sure to factor in extra time and costs.
For US customers, the brand offers a 30-day return/exchange policy. During the holiday season (roughly November to December), this is extended to 45 days. To receive a refund or store credit, items must be in their original condition (unused, with tags) and requested through their Returns portal. Wear or wash marks may void the return. Notably, sale/clearance items are final sale (you can only exchange them for a different size, no refunds). Customers are responsible for the return shipping costs; therefore, please consider this when deciding to return. In-store returns (at Unicorn World Chicago) are also possible with a valid ID. Once the brand has received and inspected the returns, refunds are processed within 7 to 10 business days. The policies are generally straightforward. Remember to order the correct size (free exchanges are available) or take advantage of the discount (free shipping on orders over €150) to optimize your purchase.
Yes, Lola + The Boys is a reputable children's clothing company and not a scam or a shell company. It has a registered US address and even a physical store (Unicorn World in Chicago) and distributes its products through major retailers (such as Nordstrom). The Better Business Bureau (BBB) recognizes it as a reputable business (although it doesn't have BBB accreditation). Over the past three years, it has received approximately eleven customer complaints, mostly regarding returns or customer service issues. These complaints suggest that some shoppers were dissatisfied with the return/exchange process or quality, but there is no evidence of fraud. In fact, the brand's website, social media channels, and distribution partners provide consistent information and policies (including returns, shipping, and sizing) that demonstrate it is a reputable retailer.
That said, be cautious, like with any online store. Use secure payment methods, keep your order confirmations, and track your shipments. When ordering from the official site, you can also take advantage of their published return policy and contact information for support. Shopping through an established retailer (Nordstrom, etc.) adds a layer of buyer protection (e.g., Nordstrom always has free returns and quick shipping). In summary, this wear label is a genuine and legitimate brand. Still, as with any brand, it's essential to read reviews and policies before purchasing to ensure it meets your expectations.
This colorful children's clothing brand offers eye-catching and cheerful designs that many children love. Quality and comfort are excellent, and the styles are unique—hence the brand's immense popularity. The price is higher than that of typical children's clothing brands, making it ideal for parents looking for something special, not just inexpensive basics. Most buyers report positive experiences, but some express concerns about returns or fit. It's therefore advisable to check reviews and size charts before ordering.
Overall, this brand delivers on its promise: cheerful and expressive clothing that stands out. If you're looking for high-quality, eye-catching children's clothing and are willing to spend a little more, especially…
If you want to save money while shopping, you should check current discounts before completing your order. Some offers change seasonally, and many customers take advantage of promotions such as percentage discounts, discounts on the entire range, or discounts on specific product categories. Websites like MBBReviews, which track current promotions, often publish the latest offers, so you can quickly and easily find any available discounts.
|
Offer Type |
Example Discount |
Notes |
|
Sitewide Discount |
Up to 35% Off |
Usually seasonal or event-based |
|
All Orders |
Approx. 30% Off |
May require a coupon code |
|
Black Friday or Seasonal Sale |
Around 30% Off |
Limited-time availability |
|
Clearance or Sale Items |
Up to 70% Off |
Stock and sizes may vary |
|
Category Discounts |
Shoes, Accessories, or Girls' Clothing |
Often updated during new collection drops |
|
Email Signup Offer |
Special Savings |
Offered occasionally for new users |
Lola + The Boys has experienced a 66% increase in international sales, thanks to the support of Managed Markets. When Irina Ovrutsky launched the brand in 2016, her goal was to design premium children's clothing that captured the bright creativity and imagination of kids.
Lola and the Boys are based in Chicago. The brand's official Facebook page describes it as a stylish Chicago-born clothing label created for fashion-forward mothers and their little ones, offering pieces for boys, girls, preteens, and women.
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Note: For more trendy kids fashion reviews, explore our guides on stylish brands and outfit ideas, and check MBBReviews for the latest Lola and The Boys coupon codes and deals.
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